The classroom
4 students. 0 conversations.
Four silent attendees in a lecture course. Students rated the ones who showed up more often as more likable — without knowing why.
Moreland & Beach, 1992
For B2B founders & companies
Your buyers should
already know you.
Content and daily engagement that make you familiar.
You're already having the conversations, seeing the data, and forming the opinions worth sharing. You just don't have time to turn them into content. We do — and put it where your buyers are.
01The process
How it
works
We interview —
Once a month. You spend 45 minutes with us and write nothing.
We mine —
We pull material from your calls and docs. The substance already exists — we turn it into things worth reading.
We show up —
Daily, where your buyers already are: Reddit, Hacker News, X, and LinkedIn. With your approval before anything goes out.
You write nothing.
02The output
What you get every month
50–68
Posts and video clips. Every month.
From one 45-minute interview, plus the material you already have.
- LinkedIn postsYour expertise, in your voice.
- 16–20
- X postsYour ideas, adapted for X.
- 30–40
- Short video clipsYour best interview moments, ready to share.
- 4–8
- Targeted commentsOn the posts of people you sell to.
- up to400
- Performance reportWhat reached people. What resonated.
- one
Research, writing, editing, and publishing — all handled. One monthly package, across the founder and company profiles we agree to focus on. You approve before anything goes out.
03The difference
The part
nobody else
does
Your buyers are arguing about your category online right now and you're not in those threads.
We interview you once a month, pull material from your calls and docs, and use it to show up where they are, daily, with things worth reading.
They see your name.
They check your profile.
They find someone who obviously knows the problem.
04The effect
1968
Robert Zajonc — repeated exposure alone increases liking. No argument required.
300+replications
2meta-analyses
0persuasion needed
Your buyers don't decide to trust you.
They just stop finding you unfamiliar.
The evidence
300+ studies
Bornstein (1989) and Montoya (2017): the effect is robust across images, sound, even smell.
Psychological Bulletin
The limit
Repetition has a ceiling.
Too much of the same thing produces fatigue. We vary format, venue, and angle.
Bornstein, Kale & Cornell, 1990
This is the whole product. Show up where they already are, often enough, with something worth reading.
05The decision
The alternative
The usual path
A GTM hire.
6 mo of ramp.
- Salary plus equity
- Months before output lands
- Still needs your time to know what to write
Before the work reaches where buyers already are.
Mere Exposure
Live in
week two.
- A third the cost
- No equity
- Cancel any month
The first six months of a GTM hire's job — without the ramp.
06The fit
Who this is for
Technical founders. B2B, from seed stage onward.
For founders
Known to the people you sell to.
In the conversations where your buyers already are, every day — you write nothing.
For companies
Presence where buyers already are.
Reddit, Hacker News, X, and LinkedIn — with your approval before anything goes out.